If you own a small business, work as a freelancer, or own a store, getting paid by clients is essential to your success.
The days of only using digital payments by large corporations are long gone. Payment gateways are now used by small businesses throughout India to collect money more quickly, securely, and intelligently.In this blog, we’ll explain:
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What are payment gateways?
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Why small businesses need them
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How to set up a gateway like Cashfree
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The best features to look for
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How platforms like PayPlex can help you grow faster
What Is a Payment Gateway?
A payment gateway is a system that allows you to:
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Accept payments from customers
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Use different modes like UPI, cards, net banking, and wallets
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Process payments online in seconds
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Manage and keep track of your sales in one location.
To put it simply, it functions for your company around-the-clock like a digital cashier.
Why Small Businesses Should Use Payment Gateways
Even if you run a small shop or work from home, a payment gateway can help you:
Benefit | Description |
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Accept Multiple Payments | UPI, cards, wallets, net banking – all in one place |
Get Paid Faster | No waiting for cash or cheque |
Track All Transactions | Dashboard and reports for every sale |
Send Payment Links | Collect money via WhatsApp or SMS |
Look Professional | Give customers an easy and trusted way to pay |
Safe & Secure | Reduce cash handling and fraud |
How Do Payment Gateways Work?
Let’s break it down in simple steps:
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Customer clicks a payment link or scans a QR code
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Gateway opens a secure payment page
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Customer chooses UPI, card, or net banking
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Gateway processes the payment
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Money is sent to your business bank account
All of this happens in a few seconds.
Use Case: How Rina Uses a Payment Gateway for Her Home Business
Rina sells handmade candles from her home in Pune. She doesn’t have a website, but she uses Cashfree to:
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Create payment links
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Send them via WhatsApp to her customers
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Accept UPI and card payments instantly
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Get money directly in her bank account
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Track every order and payment on her mobile
This has helped her grow from 10 orders/month to over 100 — all without a shop or website.
⚙️ Best Features to Look For in a Payment Gateway
Here are some key features that small business owners should look for:
Feature | Why It’s Useful |
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✅ UPI Support | Most popular in India |
✅ Payment Links | Perfect for WhatsApp, Facebook, Instagram selling |
✅ Instant Settlement | Get money faster |
✅ Mobile-Friendly | Use on the go |
✅ Low Transaction Fees | Save more on each payment |
✅ Dashboard Access | Track sales, refunds, settlements |
✅ Payout Option | Send money to staff or suppliers easily |
✅ No Website Needed | Works even if you don’t have a site |
Popular Payment Gateways for Small Businesses in India
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Cashfree – Great for UPI, links, and instant payouts
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Razorpay – Powerful dashboard and APIs
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PayU – Popular among ecommerce stores
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PhonePe for Business – QR-based payments
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Instamojo – Built for creators and freelancers
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PayPlex (via Cashfree integration) – Combines AEPS + gateway benefits
Check out PayPlex's AEPS and digital payment options
How to Set Up a Payment Gateway in 15 Minutes
You don’t need to be a tech expert. Here's how to get started:
Step-by-Step Setup:
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Sign up on the payment gateway site (e.g., Cashfree)
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Enter your business name and PAN/Aadhaar
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Add your bank account for settlements
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Upload KYC documents (like Aadhaar, shop proof, GST if available)
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Start using payment links or QR codes
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Share with customers and start collecting money!
Most services don’t need a website to get started.
What About Refunds and Settlements?
✅ Refunds: You can issue full or partial refunds easily from the dashboard.
✅ Settlement Time: Most gateways offer:
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T+1 or T+2 settlement (1–2 business days)
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Cashfree offers same-day settlements for eligible accounts
✅ Payouts: You can even use gateways to send money to:
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Delivery staff
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Freelancers
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Vendors or suppliers
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Cashback and rewards
Cost of Using a Payment Gateway
Most gateways have:
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Zero setup fee
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No monthly charges
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Transaction fee only when a payment happens
Payment Type | Approx. Charges |
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UPI | 0% to 1% |
Debit Card | ~0.4% – 0.9% |
Credit Card | ~1.9% – 2.5% |
Net Banking | ~1.5% |
Wallets | ~1.5% – 2% |
Tip: Always check the pricing page or ask for custom plans if you have large volumes.
How PayPlex Combines AEPS + Gateway for Small Businesses
If you’re a PayPlex agent, you can offer AEPS + Payment Gateway services together:
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Help walk-in customers withdraw cash
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Accept UPI or card payments using Cashfree integration
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Transfer money to anyone using copyright
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Offer mobile/DTH recharge, insurance, utility bill payment, etc.
Become a PayPlex partner today
This model is perfect for:
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General stores
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Stationery shops
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Rural service centers
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Women entrepreneurs
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CSC/VLE shops
Smart Tips for Growing with Payment Gateways
Here are a few success strategies for small businesses:
✅ Offer multiple payment methods (QR, UPI, card)
✅ Share payment links in every WhatsApp order
✅ Use customer payment records for follow-ups
✅ Use payout features to pay delivery partners
✅ Train staff or agents to use the dashboard
✅ Print QR codes on product packaging or shop board
✅ Offer discounts for UPI payments (saves on card fees!)
FAQs
Q1: Do I need a GST number to get a payment gateway?
No. For small and unregistered businesses, PAN and Aadhaar are often enough.
Q2: What happens if a payment fails?
The money is usually refunded to the customer’s source account within 5–7 working days.
Q3: Can I get instant settlement with a payment gateway?
Some providers like Cashfree offer same-day settlement based on KYC.
Q4: Is UPI cheaper than card payments?
Yes. UPI usually has zero or very low charges, making it ideal for small businesses.
Q5: Can I use payment gateways in rural areas?
Yes, but you'll need basic internet and a smartphone. Combine with AEPS for non-digital customers.
Conclusion: Use a Payment Gateway to Grow Your Small Business
A payment gateway is no longer a luxury. It’s a basic tool every modern business — big or small — should use.
Whether you're a:
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Home-based seller
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Kirana store owner
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Freelancer
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Small service provider
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AEPS agent
You can start collecting digital payments quickly, safely, and affordably.
Platforms like Cashfree and PayPlex make it easier than ever to:
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Accept money
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Manage sales
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Offer great service
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Grow your income